"Can you imagine how excited your family will be when you tell them you have purchased this Disneyland vacation package?" This is an example of a(n):
A. direct suggestion.
B. counter suggestion.
C. suggestive proposition.
D. prestige suggestion.
E. autosuggestion.
Answer: E
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People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually eat, dress, and live well
A) Makers B) Escapers C) Seekers D) Changers E) Developers
During the evaluation stage of the product adoption process, consumers ________.
A. seek out information to further define the product B. purchase the product with the intent of becoming a dependable user C. combine all information and assess the product for trial purchase D. get to know of the product, but have insufficient information to move forward through the adoption process E. purchase the product for the purpose of making a value decision
A destination store has a larger primary, secondary, and fringe trading area than other stores in the same shopping center
Indicate whether the statement is true or false
Change agent effectiveness is a function of what three things?
a. Charisma, action, and situation b. Personality, vision, and situation c. Personality, reputation, action d. Situation, urgency, personality