Which of the following is not a major category of factors that influence the consumer buying process?
A. Social
B. Psychological
C. Buying center
D. Situational
E. Both social and situational
Answer: C
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Which of the following is true about the customer sales force structure?
A) The customer sales force structure is a combination of territorial sales force structure and product sales force structure. B) Each salesperson is assigned to an exclusive geographic area and sells the company's full line of products or services to all customers in that territory. C) Salespersons specialize in only a particular product line as the company produces numerous and complex products. D) Companies using customer sales force structure tend to ignore the importance of long-term relationship building with customers. E) Separate sales forces are set up for different industries, serving current customers versus finding new ones.
Answer the following statement(s) true (T) or false (F)
1. Euphemisms can be used to promote respect and nonemotional discourse. 2. Proverbs are short sayings that express things that are obviously true in a particular culture and often advise people how they should behave. 3. Speech accommodation involves shifting one’s speech patterns to achieve greater language similarity. 4. Nonverbal communication helps to regulate intercultural interaction by providing information about our feelings and emotional state, adding meaning to our verbal messages.
Determining how the work environment affects productivity was the original objective of:
a. Taylor’s scientific management b. the Hawthorne studies c. Herzberg’s theory d. Maslow’s theory e. McGregor’s Theory X and Theory Y
A(n) ________ table is developed by first subtracting the minimum value in each row from all other row values and then repeating the process for each column
Fill in the blank with correct word.