Electronic transmission of messages, images and sound has changed and continues to change the delivery of information to broadcast media. Direct feeds from satellites are common. Stations can take broadcast-quality interviews by phone

Indicate whether the statement is true or false


True .

Communication & Mass Media

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USA Today was conceived and led to success by

A) Allen Neuharth B) Frank Gannett C) Benjamin Day D) Rupert Murdoch

Communication & Mass Media

Standing “at arm’s length”

a. chronemics b. paralanguage c. disfluencies d. proxemics e. kinesics

Communication & Mass Media

Choose the research term that describes the degree to which multiple items invoke the same response from the participant.

A. Internal reliability B. Reliability C. Face validity D. Internal validity

Communication & Mass Media

In Sheng's persuasive speech about the need to recycle, he states, "We need to recycle in order to save energy. In 2003, the energy savings from recycling 54 billion aluminum cans exceeded the energy equivalent of 15 million barrels of crude oil.". What type of reasoning is Sheng using?

a. ?Deductive reasoning b. ?Inductive reasoning c. ?Causal reasoning d. ?Reasoning by analogy e. ?None of the above

Communication & Mass Media