Which of the following statements explains why marketers use emotional appeals?
A. Emotional appeals are easy to execute and cost less, even though they are less effective than rational appeals.
B. Emotional appeals persuade the target audience to buy the brand because it is the best available.
C. The positive feelings created by advertising can have a favorable effect on consumers' evaluations of a brand.
D. Emotional appeals focus on the consumer's practical, functional, or utilitarian need for a product or service.
E. Emotional appeals tend to be informative, and help advertisers convince consumers that their product or service satisfies their needs.
Answer: C
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Each of the following statements about the use of decorative models is true, except:
A) the presence of a decorative model improves ad recognition, but not brand recognition B) attractive models produce higher levels of attention than do less attractive models C) the presence of an attractive model produces higher purchase intentions for any type of product D) the presence of a decorative model influences the affective component of attitude
The corridor is defined as
A) 1% of the greater of the actual projected benefit obligation or the fair value of the plan assets. B) 5% of the greater of the actual projected benefit obligation or the fair value of the plan assets. C) 10% of the greater of the actual projected benefit obligation or the fair value of the plan assets. D) 15% of the greater of the actual projected benefit obligation or the fair value of the plan assets.
Which of the following is not a good technique to implement when encountering conflict?
a. Listen to the other viewpoints that are being presented. b. Do not repress your anger, instead use it productively. c. Focus on finding the best solution to the conflict. d. Tell off your customer and end the conversation satisfied that you had the last word.
Ethical decisions come down to
a. how you treat people. b. how you treat people's belongings and resources. c. how you treat public property and the environment. d. all of these choices.