A(n) ________ begins with broad, open-ended questions and proceeds with more restricted questions.
A. hourglass sequence
B. tunnel sequence
C. diamond sequence
D. funnel sequence
Answer: D
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The primary disadvantage of a single-item attitude assessment is ________.
a. it only measures one factor b. it can only measure attitudes, not behavior c. it relies on correlation rather than direct measures d. it has potentially weak reliability
Some studies suggest that women have a more finely tuned sense of smell than men do. If this
is true, then this would be which factor affecting perception? A. organizational B. selective distortion C. psychological D. physiological
The element of public relations that is most crucial to effective communication is:
a. Media b. Tactics c. Budget d. Strategy
According to your textbook, delivery includes both vocal and
physical delivery, but not presentation aids. Indicate whether the statement is true or false