The primary disadvantage of a single-item attitude assessment is ________.

a. it only measures one factor
b. it can only measure attitudes, not behavior
c. it relies on correlation rather than direct measures
d. it has potentially weak reliability


d. it has potentially weak reliability

Communication & Mass Media

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Indicate whether this statement is true or false.

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The 1952 FCC rules were responsible for greatly expanding the number of available broadcast networks

a. True b. False

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In a PR firm, placement people contact news media, hoping to persuade them to publish or broadcast stories about their clients

a. True b. False

Communication & Mass Media

Hannah speaks Hebrew, English, and Russian; Andrew speaks African American English and Standard English; she is ________ and he is ________

A) ?multidialectical; bidialectical B) ?bilingual; bidialectical C) ?multilingual; bilingual D) ?multilingual; bidialectical E) ?multidialectal; bilingual

Communication & Mass Media