Which statement about media relations in a political setting is true?
a. Raising financial support is a key goal for political candidates.
b. Impressions effectively measure the success of a campaign.
c. PR tactics differ from those in traditional media relations.
d. Political candidates rely primarily on paid media coverage.
a. Raising financial support is a key goal for political candidates.
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T F The "myth of the mean" refers to the common misperception that there is still a middle class in America
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. In the early stages of a campaign, modifying objectives to accommodate budgets is not recommended. 2. Organizational executives prefer that objectives are fully developed before being asked to respond to them. 3. Overcoming a hesitancy of setting objectives is an important step toward creating campaigns that connect with larger organizational and communication goals. 4. Most campaigns are careful to track only outcome objectives to ensure consistency. 5. An outtake objective does not indicate how much behavior change occurs in a target audience.
The two general categories of noise are
a. loud/soft. b. distracting/soothing. c. internal/external. d. enhancing/detracting.
You are trying to persuade your communication professor to let you take a makeup exam. What type of communication goal are you trying to achieve?
What will be an ideal response?