A key driver of shareholder value is the aggregate value of the customer base. Identify the five strategies employed by winning companies to improve the value of their customer base
What will be an ideal response?
Winning companies improve the value of their customer base by excelling at the following five strategies:
1. Reducing the rate of customer defection
2. Increasing the longevity of the customer relationship
3. Enhancing the growth potential of each customer through "share-of-wallet," cross-selling, and up-selling
4. Making low-profit customers more profitable or terminating them
5. Focusing disproportionate effort on high-value customers
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In terms of the communications budget schedule, diet services, such as Jenny Craig and Weight Watchers, would ordinarily use:
A) continuous advertising schedules B) a pulsating schedule C) a derivative advertising schedule D) a flighting schedule
Which of the following does not necessarily make material obscene?
a. The average person finds that it violates contemporary community standards. b. The work taken as a whole appeals to a prurient interest in sex. c. The work shows patently offensive sexual conduct. d. The work shows animals mating.
Diet and feed mix problems are special classes of the general product mix problem
Indicate whether the statement is true or false
A hotel chain has decided to reduce its room rates for the coming long weekend. Within two days of announcing this to consumers, the hotel is fully booked for the weekend. This is an example of what?
a. an elastic supply curve b. an inelastic supply curve c. an elastic demand curve d. an inelastic demand curve