In terms of the communications budget schedule, diet services, such as Jenny Craig and Weight Watchers, would ordinarily use:
A) continuous advertising schedules
B) a pulsating schedule
C) a derivative advertising schedule
D) a flighting schedule
B
You might also like to view...
"The buying center concept presents a major marketing challenge." What does a business marketer need to learn in order to deal with the challenge effectively?
What will be an ideal response?
Robin feels he is not liked by his peers. He is going to being ingratiating himself with them, which is a form of ______.
A. faking B. rationalizing C. legitimating D. impression Management
Which of the following is true about a probability sample?
A) The observation method is used to select people who appear most willing to participate. B) Convenience is the key determinant of who participates. C) A researcher uses personal judgment to select participants. D) Every member of the population is included in the sample. E) Each member of the population has some known chance of being included in the sample.
Which of the following is an example of an irrevocable offer?
A) counteroffer B) gift promise C) option contract D) accommodation