In these cultures, words convey the bulk of the meaning.
A. direct
B. high context
C. low context
D. obvious
E. repetitive
Answer: C
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Term for reaching a small segment of an audience in the hopes that the small segment will have particular interests that will be attractive to an advertiser
A. targeting B. programming C. narrowcasting D. both A & B E. all of these F. none of these
The utility of Agenda Setting Theory has been criticized because
A. very few studies have been performed applying the theory B. it cannot be expanded beyond the American culture C. media framing is now considered a separate theory D. it may not apply to new media such as the Internet
Christa has a demanding conflict style and expresses negative emotions with aggression or passive aggression. Which attachment style is Christa most likely to have?
A. secure B. preoccupied C. fearful D. dismissive
Which of the following is NOT considered a good strategy for developing intercultural communication?
A. Seeking commonalities. B. Overcoming stereotypes and prejudice. C. Insisting on using one’s own cultural rules. D. Developing flexibility and openness.