Term for reaching a small segment of an audience in the hopes that the small segment will have particular interests that will be attractive to an advertiser

A. targeting B. programming C. narrowcasting D. both A & B E. all of these F. none of these


C. narrowcasting

Communication & Mass Media

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You shouldn’t listen to the “boosters” and “busters” others give you since your self-concept is only your view of yourself

Indicate whether the statement is true or false

Communication & Mass Media

According to the theory of ________, even if you intend to take a certain action, you must also have self-efficacy to find success.

A. reasoned action B. social cognition C. health belief D. planned behavior

Communication & Mass Media

The mean is found by adding up all the data values and dividing that result by____.

A. the lowest data value B. the median C. the highest data value D. the total number of data values

Communication & Mass Media

Each of the following is an important aspect of the theory-building process EXCEPT

A. explanation of phenomena. B. prediction of future events. C. verification of statistical analysis. D. observation of repeated pattern.

Communication & Mass Media