Which of the following is a well-stated communication program objective?
A. Increase brand awareness by 15% in the next 6 months.
B. Communicate our customer service commitment to our customers.
C. Reduce customer complaints.
D. Increase sales over 12 months.
E. Increase awareness in our target market.
Answer: A
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Fill in the blank(s) with the appropriate word(s).
Which of the following is a trade sales promotion technique that involves compensation for retailers that include a product in their local advertising?
A) trade allowance B) co-operative advertising allowance C) loyalty program D) trade premium E) trade coupon
Cash receipts received from the issuance of a mortgage notes payable would be classified as
A) investing activities. B) operating activities. C) either financing or investing activities. D) financing activities.
The ________ is a federal statute enacted in 1890 that forbids combinations and conspiracies in restraint of interstate and international trade
A. Clayton Act B. Sherman Antitrust Act C. the Federal Trade Commission Act D. Robinson-Patman Act