Answer the following statement(s) true (T) or false (F)
1. House members tend to get more coverage than senators.
2. Most members of Congress avoid the use of social media like Facebook and Twitter.
3. The relationship between members of Congress and the press is much friendlier and less interdependent and cautious than between the press and president.
4. The courts tend to get far less press coverage but court coverage is typically of much
higher quality.
5. Judges and justices remain completely unaffected by media coverage and public
opinion.
1. FALSE
2. FALSE
3. FALSE
4. FALSE
5. FALSE
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Indicate whether the statement is true or false
Religiosity refers to:
a. the degree to which one practices a particular religion. b. one's primary religion. c. how one's religion fits into the local culture. d. how religion affects one's interaction with others.
My Press Needs LLC of Tampa, Florida wanted to build a brand in ______ market.
A. stagnating B. a nonexistent C. a mature D. a highly competitive
Answer the following statement(s) true (T) or false (F)
1. A mass audience and a niche audience are the same thing. 2. Each person is a member of only one niche market. 3. Once a media business starts attracting a specific audience, it will sell access to this audience to different advertisers. 4. Ethnic background is a characteristic of demographic segmentation. 5. The VALS typology is a type of psychographic segmentation.