The Internet is a much better medium for the targeted promotion of a certain cosmetic brand, but
due to the high poverty levels in Alagaesia, newspapers have better market penetration and are
hence preferred for promotion of the cosmetic brand.
Which of the following market forces is
affecting the market the most in this case?
A) technological forces B) social forces
C) political forces D) economic forces
D
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Cambridge Roller Skates has three product lines—D, E, and F
The following information is available: D E F Sales revenue $70,000 $50,000 $30,000 Variable costs (30,000 ) (10,000 ) (12,000 ) Contribution margin $40,000 $40,000 $18,000 Fixed costs (20,000 ) (5,000 ) (25,000 ) Operating income (loss) $20,000 $35,000 $(7,000 ) The company is deciding whether to drop product line F because it has an operating loss. Assume that $21,000 of total fixed costs could be eliminated by dropping F. What effect would this decision have on operating income? A) Operating income will increase by $25,000. B) Operating income will increase by $3,000. C) Operating income will decrease by $25,000. D) Operating income will decrease by $3,000.
In marketing, business and organizational customers are distinct from
A. government units. B. intermediaries. C. manufacturing and service firms. D. final consumers. E. nonprofit organizations.
________ is the term to describe a group of people who work or socialize together for so long that they have developed an identifiable way of doing things
A) Network armies B) Electronic group C) Community of practice D) Peer group
The ________ is the most powerful decision-making authority of the European Union and consists of each country's minister for whichever issue is under discussion.
Fill in the blank(s) with the appropriate word(s).