A(n) ________ market definition of a business focuses on selling a product or service to an existing market
A) target
B) strategic
C) mass
D) differentiated
E) integrated
A
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Calhoun, Inc purchased equipment at the beginning of 2016 for $180,000 . Calhoun decided to depreciate the equipment over a 5-year period using the double-declining-balance method. Calhoun estimated the equipment's residual value at $30,000 . Which of the following statements is correct concerning Rose's financial statements at December 31, 2016?
a. The book value of the equipment is $108,000. b. The book value of the equipment is $72,000. c. The total accumulated depreciation is $90,000. d. Depreciation expense for 2016 is $60,000.
Which of the following would be an example of Icek Azjen’s theory of planned behavior in action?
a. A woman chooses to stop a person from stealing a pack of gum because she believes she may receive a reward and the respect of others. b. A woman steals a pack of gum because it will provide her with happiness even though she knows that stealing is morally wrong. c. A woman does not steal a pack of gum because all those she loves and respects believe that stealing is wrong. d. A woman does not steal a pack of gum because she fears the punishment that will happen to her if she is caught.
Describe Yotel's positioning strategy and how it is able to successfully accomplish it
What will be an ideal response?
Which element of the marketing mix details how the organization will communicate the value of its product?
A. position B. promotion C. place D. product E. price