Which element of the marketing mix details how the organization will communicate the value of its product?
A. position
B. promotion
C. place
D. product
E. price
Answer: B
You might also like to view...
Describe the difference between proactive and reactive change. Contrast how managers act in each type. Which type of change is better?
What will be an ideal response?
Marisol wants to know the best way to let the recipient of her application letter know that her résumé is included. Which of the following would you advise?
a. All that is necessary is an enclosure notation after the signature block. b. Include the following in the second half of the letter: "The enclosed résumé details my responsibilities as office manager at Carson Office Systems, a job that gave me the opportunity to experience some of the situations you described in your ad." c. Include the following sentence in the opening paragraph: "A résumé is attached that fully details each qualification I have acquired." d. Include as a final sentence: "See the enclosed résumé for further details."
Some states have passed legislation granting university professors the right to unionize. At some schools, rather than negotiating a rigid wage schedule that applies to all professors, the union has negotiated a set of rules to govern individual wage negotiations between each professor and the university administration. This approach is best described as:
A. Job control unionism. B. Employee empowerment unionism. C. Social movement unionism. D. Business unionism.
While traveling on a commuter bus, Lauren notices an ad for Flare deodorant above her seat. This is an example of a(n) ________ used in transit advertising.
A. aerial banner B. outside poster C. spectacular D. inside card E. terminal poster