A chief executive officer (CEO) is participating in an interview about a nonprofit organization. The interview is being conducted by a local radio station. The CEO is communicating with the ______ public.
A. internal
B. external
C. strategic
D. interorganizational
B. external
You might also like to view...
Exculpatory clauses are generally unenforceable if they seek to avoid liability for:
A. negligence. B. accidental damages. C. better monetary benefit for one side. D. fraud or willful misconduct.
In general, what are the five ways companies use database marketing?
What will be an ideal response?
When deciding how to fulfill a purchasing need, a business would most likely find making the product on on its own to be the best option when ________
A) the business does not have the capacity to produce the product B) the product is expected to have rapid technological change C) the business wants to retain a competitive uniqueness D) the product is expected to need frequent servicing E) the product is expected to undergo rapid changes
A winery introduced a brand wine that it priced twice as high as its other wine. This is an example of product extension by a(n) ________
A) downward line stretch B) product mix C) cannibalization strategy D) upward line stretch E) prestige stretch