________ is a simple formula that is used to assist marketers in determining the dollar value associated with a long-term relationship with a customer, thus evaluating his or her worth.
A. Cost per thousand
B. Breakeven point
C. Consumer worth evaluation
D. Customer lifetime value
E. Customer profitability estimation
Answer: D
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Which of the following italicized words is an adjective?
A) too dark B) silent movie C) into the theater D) badly missed E) paid in full
When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by ________
A) pushing one-way commercials at customers B) identifying and targeting late adopters C) developing print and radio advertisements D) generating person-to-person brand conversations E) withdrawing from online social networks
The difference between the issuing price of a debt or equity issue and the net proceeds of the issue received by the issuing firm is known as the _____.
A. offering price B. efficiency return C. underwriter's spread D. bid price E. premium cost
Define pretexting, phishing, spoofing, and sniffing.
What will be an ideal response?