If a professor seems organized, prepared, and professional, what is he or she demonstrating?
A. wisdom
B. competence
C. character
D. charisma
Answer: B
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What will be an ideal response?
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Indicate whether this statement is true or false.
Business to business advertising is the same as B to C because
a. Companies don’t buy products and services, people do b. You can’t ignore the campaign elements since the brand will have a longer shelf life than the advertising c. You should always avoid long copy, because no one likes to read anymore d. Ad budgets are comparable with emphasis on immediate response
In developing arguments to advocate and oppose a proposition of fact, how should you use the stock issues for analyzing factual propositions?
(a) To develop the primary inference for your proposition of fact. (b) To decide what main points (contentions) to use in developing your proposition of fact. (c) To create an explanation of the appropriate hierarchy of fact in which you want your audience to locate your interpretation of fact. (d) All of the above