Which one of the following is NOT required in useful problem statements?
A. Having concrete measures D. Being based on objective research
B. Suggesting realistic solutions E. Summarizing what is known
C. Describing the current situation about the problem
B
You might also like to view...
Which of the following is true about the technology trends that marketers should monitor?
A) A growing portion of US R&D expenditures are going toward the research side as opposed to the development side. B) Today, the time between idea and implementation is expanding. C) More single companies rather than consortiums are directing research efforts toward major breakthroughs. D) The pace of change is accelerating today. E) The government has decreased regulation of technological change.
Answer the following statements true (T) or false (F)
1. A queue is just another name for a waiting line. 2. Because you never know how many guests will show up or when they will show up, the wait can’t really be “managed.” 3. Neither restaurant managers nor guests like to see a great deal of excess capacity. 4. When Disney created a special after-hours ticket to its most popular attractions, it was practicing a “shifting demand” strategy. 5. The Rainforest Cafe calls itself “a wild place to shop and eat.” This expression suggests that it manages the line by diverting its guests rather than doing nothing or closing the doors.
The only function of a will is to dispose of a person's property upon death
a. True b. False Indicate whether the statement is true or false
Use this information for questions that refer to the Super Gaming Company and Accessories (SGCA) case.Kayla Jurgenson, marketing manager for Super Gaming Computers and Accessories (SGCA), is reviewing her company's plans for the coming year.SGCA sells its products through retail computer dealers and some specialty gaming stores. Currently, SGCA is carried in 25 percent of all retail computer stores nationwide, but in California it is carried in only 10 percent of stores. Kayla has set an objective of being in 25 percent of all retail computer stores in California within one year.SGCA plans to introduce a new SuperDuperGamer model with special features that fits its target market of teen and young adult gamers. The SuperDuperGamer uses a new technology and is expected to be a breakthrough
product, but it will be important to build awareness for it to succeed. The advertising objective is for 40 percent of SGCA's target market to be aware of the new SuperDuperGamer model within 3 months. SGCA also wants to help its retailers reduce their current stock of SuperGamer computers before the new model comes out in a month. The SuperGamer has been on the market for two years and has been a top seller in the category. SGCA's advertising objective for the SuperGamer computer is to reduce current dealer stock by 80 percent within the next month.SGCA is also introducing a SuperEnhancer sound card, which is designed to significantly enhance the game-playing experience with older computers. Research with gamers show that it is very well received, so the advertising objective for the SuperEnhancer sound card is to gain 40 percent market share among all gaming-specific sound cards in the next year. To help achieve that objective, Jurgenson is planning to use an ad that shows the sound card and a player being knocked off his chair by the sound. The headline on the ad reads, "9 Out of 10 Gamers Say that the SuperEnhancer Sound Beats All Others!" In making her decisions about media, Jurgenson has to A. decide which target market(s) should be reached. B. decide what must be said. C. decide on promotion objectives. D. know the costs of alternative media. E. All these answers are correct.