William is always looking for a bargain and frequently visits the meat department to see the markdowns for meat dated to be sold that day. He finds a signage stating a half-price sale. This signage is an example of a
A. category signage.
B. point-of-sale signage.
C. locational signage.
D. promotional signage.
E. lifestyle signage.
Answer: B
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The DMBB (D'arcy Massius Benton & Bowles) agency created a psychographic profile of the Russian market. The categories include all of the following except:
A) Kuptsy. B) Cossacks. C) Elites. D) Students. E) Business Executives.
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Indicate whether the statement is true or false
Which level in the ethical maturity model can be summarized as "willingness to pay the price for ethics?"
a. Ethical positioning b. Ethical courage c. Personal ethical understanding d. Application of ethics to business situations
A ________ is a measurement scale with five response categories ranging from "strongly disagree" to "strongly agree," which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements
stimulus objects. A) semantic differential scale B) Likert scale C) continuous rating scale D) Stapel scale