The ADDY Awards are sponsored by

a. The American Advertising Federation
b. The Advertising Club of New York
c. The One Club
d. Leo Burnett Worldwide


a

Communication & Mass Media

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Each of the speech types recognized in this chapter is for a different kind of special occasion, and each contributes to the public dialogue by calling attention to routine and ordinary traits or encouraging audiences to reflect on issues in serious ways

Indicate whether the statement is true or false

Communication & Mass Media

The logical perspective on argument and audience

(a) explores how we use communication to influence or change people in situations where they have choices to make. (b) explores argumentation as a series of formal rules for distinguishing sound arguments from unsound ones. (c) explores the structure of conversations in which people offer and analyze reasons. (d) explores the ethics of the practice of argumentation.

Communication & Mass Media

Communication in the resurrection phase typically ______.

a. is irreversible b. involves reflection of what went wrong in the relationship c. is acknowledgment that all hope is lost d. is characterized by equity

Communication & Mass Media

Theory X assumes that workers must be directed and threatened with punishment to achieve organizational productivity

Indicate whether this statement is true or false.

Communication & Mass Media