What is a URL?
A URL is the address that defines the path to a facility or file on the Web. URLs are typed into the browser to access Web site homepages and individual Web pages, and can be embedded in Web pages to provide hypertext links to other pages.
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What is the true litmus test for a venture concept?
a. Whether or not the customer sees value in the concept and is willing and able to pay for it b. Whether or not customers are at least willing to try your product c. An experiment that proves your prototype works d. Whether or not the customer reacts positively to the concept
Fans of Cheerwine cherry-flavored cola are able to explain why Cheerwine is superior to any other type of cherry cola. They are scattered throughout the southeastern United States and are extremely brand loyal. The characteristics of this target market indicate that a promotional mix with _____ should be used.
A. less publicity and sales promotion and more personal selling B. more advertising and sales promotion and less personal selling C. more sales promotion and personal selling and less advertising D. less sales promotion and more advertising and personal selling E. more advertising and less sales promotion and public relations
When a corporation acts in excess of or beyond the scope of its powers, the corporation's act is described as "ultra vires."
Indicate whether the statement is true or false
Remember, it's not how much you make, but how much you what?
A) M.A.K.E. B) S.M.A.R.T. C) S.A.V.E. D) I.N.V.E.S.T. E) S.P.E.N.D.