Which of the following is a good example of audience analysis?

A. collecting and interpreting publicly available demographic information about the audience
B. asking the audience to choose a relevant topic by a show of hands
C. asking each audience member to supply demographic information about themselves
D. mastering the topic well enough to be able to field questions from any audience member


Answer: A

Communication & Mass Media

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When assessing belief strength and belief evaluation using standardized scales, there has been a lot of debate over?

a. whether to use a 5 or 7-point scale b. what anchor terms to use on the scales c. which beliefs to measure d. how to score the scales

Communication & Mass Media

The early Greek academies generally taught four subjects -

rhetoric, mathematics, gymnastics and A. science. B. philosophy. C. politics. D. music. E. history.

Communication & Mass Media

In general, women are more likely to listen to the content of what is said, while men tend to focus on the relationships among speakers

True False

Communication & Mass Media

A main point in a speech outline can address up to three related ideas.

Answer the following statement true (T) or false (F)

Communication & Mass Media