Which of the following conclusions can be drawn from the below figure using the Bass forecasting model?
(Note: Bass forecasting model is given by: Ft = (p + q[Ct – 1 /m]) (m – Ct – 1),
where m = the number of people estimated to eventually adopt the new product,
Ct – 1 = the number of people who have adopted the product through time t – 1,
q = the coefficient of imitation, and
p = the coefficient of innovation.)
a.
q < p
b.
q > p
c.
m < q
d.
p > m
a
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What will be an ideal response?
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A. Screening and selection B. Closure C. Proposal D. Progress evaluation E. Implementation
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