An annual publication that lists the top 25 marketing research firms in the WORLD is known as:
A) World's Top 25
B) The Honomichl Global Top 25
C) Research World's 25
D) The J.C. Snead Top 25
E) none; there is no such report available
B
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All other factors equal, a large number is preferred to a smaller number for all capital project evaluation measures except
a. net present value. b. payback period. c. internal rate of return. d. profitability index.
The encounter of people from different places, with different cultures and capabilities, is an important source of workplace diversity. Why is diversity an important aspect to understand?
a. Because societies tend to radicalize immigrants, placing them in either an “alien” or “minority” status b. Because its necessary in order to implement appropriate workplace language instruction c. Because it helps employers ensure that they are hiring the right employee for each of their locations d. Because diversity always includes conflict which must be managed
The costs of manufacturing 400 wheelbarrows are $2,200 for raw materials, $4150 for direct labor, and $6,000 for factory overhead. What is the total manufacturing cost of the wheelbarrows?
SWOT analysis is a simple but powerful tool for
A. gauging whether a company has a cost-competitive value chain. B. sizing up a company's resources and capabilities, strengths and deficiencies, its market opportunities, and the external threats to its future well-being. C. evaluating whether a company is in the most appropriate strategic group. D. identifying the market segments in which a company is strongly positioned and weakly positioned. E. determining a company's competitive strength vis-à-vis close rivals.