In a high-context culture ________
A) direct conversation is the norm
B) people tend to get right to the point
C) people use unambiguous language to communicate
D) people rely on subtle cues
E) people use explicit language to communicate a message
Answer: D
Explanation: D) High-context cultures derive meaning not just from words but from everything surrounding the words: how something is said, nonverbal behavior, the history of the relationship, even silences in the conversation.
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The concept of designing marketing communications programs that coordinate all promotional activities - advertising, personal selling, sales promotion, public relations, and direct marketing - to provide a consistent message across all audiences is referred to as ________.
A. the media mix B. marketing by objectives (MBO) C. the promotional blend D. the marketing matrix E. integrated marketing communications (IMC)
Southwood Motors is considering which inventory costing method it should use. The business wants to maximize gross profit during a period of rising costs. Which inventory method should Southwood select? Discuss your selection.
What will be an ideal response?
Which of the following managers is likely to have the most diverse responsibilities?
A) the manager of a cost center B) the manager of a profit center C) the manager of an investment center D) the manager of a revenue center
Access to resources such as software on an as-needed basis for a subscription price or fee is referred to _________.
What will be an ideal response?