Describe the outline for the AIDA process, as it applies to a sales message

Question

What will be an ideal response?

Answer 1

Answer: AIDA relies on the basic components of persuasion, which includes building credibility, constructing logical arguments, and appealing to emotion. The first part of a sales message should grab the audience's attention. Your wording should make the audience want to read or hear more about your product or service by focusing their awareness. In business communication, you can grab the audience's attention in a professional way by sharing a startling fact, thought-provoking story, or motivating question. After gaining the audience's attention, you need to build their interest in the product or service by describing how you can meet their needs and provide benefits. The better your audience analysis, the more likely you are to understand—and potentially meet—their needs. Creating a sense of desire involves reducing the audience's resistance to the sales message, which is especially important when you create unsolicited sales communication, or cold-call sales messages—messages you send to audiences who did not request the information. However, reducing resistance is also important in solicited sales communication—messages you send to audiences who did request the information. The final step of the AIDA persuasive strategy is to motivate your customer to act and purchase the product or service. Motivate action by making the response easy and providing specific direction.