Define the null and alternative hypotheses. Discuss the relationship between the two hypotheses
What will be an ideal response?
A null hypothesis is a statement of the status quo, one of no difference or no effect. If the null hypothesis is not rejected, no changes will be made. An alternative hypothesis is one in which some difference or effect is expected. Accepting the alternative hypothesis will lead to changes in opinions or actions. Thus, the alternative hypothesis is the opposite of the null hypothesis. The null hypothesis is always the hypothesis that is tested. The alternative hypothesis represents the conclusion for which evidence is sought. The null hypothesis refers to a specified value of the population parameter, not a sample statistic. In marketing research, the null hypothesis is formulated in such a way that its rejection leads to the acceptance of the desired conclusion.
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Discuss the procedures for coding unstructured or open-ended questions
What will be an ideal response?
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