Discuss the procedures for coding unstructured or open-ended questions
What will be an ideal response?
Respondents' verbatim responses are recorded on the questionnaire. Codes are then developed and assigned to these responses. Sometimes, based on previous projects or theoretical considerations, the researcher can develop the codes before beginning fieldwork. Usually, this must wait until the completed questionnaires are received. Then the researcher lists 50 to 100 responses to an unstructured question to identify the categories suitable for coding. Once codes are developed, the coders should be trained to assign the correct codes to the verbatim responses. Category codes should be mutually exclusive and collectively exhaustive. Category codes should be assigned for critical issues even if no one has mentioned them. Data should be coded to retain as much detail as possible.
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Which one of the following would not be found as an asset on the balance sheet of a manufacturer?
a. raw materials b. work in process c. finished goods d. merchandise inventory
An advantage of value chain analysis is that it allows a company to focus on what a company does best
Indicate whether the statement is true or false
Which of the following is an example of a combination of sales promotions and direct marketing?
A) a company giving discounts on their product prices in order to gain a brand image B) a company releasing a nationwide television ad about every buyer having a chance to win a lottery prize C) a company holding a press conference to talk about their new product D) a company's sales representatives meeting customers directly to present customized offerings E) a company sending an e-mail to a customer about a discount on a product during a holiday season
The ______ is one way “multinational-ness” of the organizational context affects management over and above what happens in a purely domestic context. It involves extremes that occur in a management factor which makes its relationship with other factors more obvious in the multinational organization than in purely domestic organizations (e.g., a manager’s ties to the local environment).
A. frequency of occurrence B. management contacts C. functional relationships D. unique constructs