U.S. audiences often like a _________ message, whereas audiences from some other cultures expect a _________ structure

Fill in the blank(s) with the appropriate word(s).


Answer: highly structured; less formal

Communication & Mass Media

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What are BATs and BAMs?

What will be an ideal response?

Communication & Mass Media

Your advertising work matters because

a. You can’t make a difference if you don’t apply yourself b. Framing an issue will not pay the bills if it never gets read c. It is ultimately about staying clear of legal and ethical problems d. It touches both the client and the consumer

Communication & Mass Media

One way to improve an overworked topic is to alter it

Indicate whether the statement is true or false.

Communication & Mass Media

For a long speech, most experienced speakers cover only two or three main points.

Answer the following statement true (T) or false (F)

Communication & Mass Media