Reach is the number of people, households, or businesses in a target market that are exposed to a message at least once during a given time period
Indicate whether the statement is true or false
TRUE
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Answer the following statements true (T) or false (F)
1. Customer transactions, psychographics, and demographics are all examples of useful types of information that can be analyzed through data analytics. 2. Data analytics and decision support systems (DSS) can help casinos make decisions about which customers to give incentives and comps to, what type of incentives and comps should be offered, and at what time. 3. Data analytics guarantees helping and organization both find and improve business success and guest experiences. 4. In recent years, there has been an increased use of relationship marketing, which emphasizes the market-segment-of-one concept.
Salmone Company reported the following purchases and sales of its only product. Salmone uses a perpetual inventory system. Determine the cost assigned to ending inventory using LIFO.DateActivitiesUnits Acquired at CostUnits Sold at RetailMay 1Beginning Inventory150 units @ $10.00 5Purchase220 units @ $12.00 10Sales 140 units @ $20.0015Purchase100 units @ $13.00 24Sales 90 units @ $21.00
A. $2,460 B. $2,590 C. $2,980 D. $2,860 E. $5,440
Opportunistic buying generally relies upon negotiated contracts
Indicate whether the statement is true or false
Which questions are also known as probing questions?
a. Closed b. Open c. Primary d. Secondary