Shopping products refer to items that the consumer
A. does not know about or knows about but does not initially buy.
B. buys as a result of buying others' consumer products, such as impulse purchases.
C. purchases frequently, conveniently, and with a minimum of effort.
D. makes a special effort to search out and buy.
E. compares several alternatives on criteria such as price, quality, or style.
Answer: E
You might also like to view...
Which of the following examples illustrates a niche strategy?
a. Libra, a motor company, uses new production techniques to achieve economies of scale. b. Alpha Electronics has decided to dissolve one of its strategic business units. c. Venus Inc. has decided to target customers in Asia. d. Relish, a confectionery store, sells its products only in one city.
A potential benefit given up when one activity is selected over another best defines
A) sunk costs. B) variable costs. C) opportunity costs. D) reflective costs.
A "green tax" uses government taxing power to benefit the environment
a. True b. False
MRO items are
A. natural products. B. supplies. C. component parts and materials. D. accessory equipment. E. modified rebuy orders.