In what way did MPR enhance Wal-Mart's sales promotion of prescription medications?
A) Using MPR allowed Wal-Mart to halt all of its television advertising.
B) Wal-Mart averted a public image crisis over high pharmaceutical prices.
C) Doctors could once again prescribe generic drugs instead of brand-names.
D) MPR and sales promotion together proved more valuable than sales promotion alone.
E) Wal-Mart became the number one online dispenser of prescription medications.
D
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Which of the following is not a way to reduce the level of inventory in the supply chain and the number of stockouts in the stores?
A. Sharing information B. Using vendor-managed inventory (VMI) C. Employing collaborative planning, forecasting, and replenishment (CPRF) D. Using EDI E. Using reverse logistics
What is most important for a company to do when it addresses a customer complaint? Why?
What will be an ideal response?
An automobile dealer asks a couple visiting the car lot, "Since the birth of the triplets, don't you find it difficult to wedge three car seats and all the baby paraphernalia into your old Toyota?" What type of question is he using?
A. Implication B. Problem C. Strategic D. Need E. Product
Marketing is important because without it, it would be difficult for any of us to learn about new products and services.
Answer the following statement true (T) or false (F)