What is most important for a company to do when it addresses a customer complaint? Why?
What will be an ideal response?
Speed is the key. Research shows that customers whose complaints are resolved quickly are far more likely to buy from the same company again than when complaints take longer to be resolved.
You might also like to view...
All of the following are used to compute gross profit EXCEPT
a. sales. b. sales discounts. c. account receivables. d. purchases.
Answer the following statement(s) true (T) or false (F)
1. An influential study of why firms might fill an overseas position with an expatriate suggested that firms transferred personnel internationally for one of three reasons: to fill a technical requirement, to develop the manager, or to develop the organization. 2. Early studies found that the motives of people from the United States for accepting an assignment were (a) a sense of vocation, (b) financial rewards, and (c) the desire to escape undesirable circumstances at home. 3. Whether an overseas assignment is viewed as a success or failure can be measured in three primary ways: turnover, adjustment, and task performance. 4. Repatriation is a simple process. As workers return home, they easily readjust to their former lives.
To what can the success of Bark ‘N Leash be attributed?
a. analyzing the market, and then building the business to meet its needs b. minimal competition in the area c. heavy demand for the services offered by Bark ‘N Leash d. the founder’s experience in a similar industry
In the lease-versus-buy decision, leasing is often preferable
A. because it has no effect on the firm's ability to borrow to make other investments. B. because a down payment is generally not required and there are no indirect interest costs. C. because lease obligations do not affect the firm's risk as seen by investors. D. because the lessee owns the property at the end of the lease term. E. because the lessee may have greater flexibility in abandoning the project in which the leased property is used than if the lessee bought and owned the asset.