The lead must give a quick indication of what the story is about and why it is important. And it must be interesting—both to catch the eye of the editor and to get the attention of the newspaper reader
Indicate whether the statement is true or false
True .
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The hallmark of a conversational style is _____
A) ?premeditation B) ?spontaneity C) ?planning D) ?intelligibility
Matching
824) articulation 825) extemporaneous speech 826) impromptu speech 827) spontaneity 828) manuscript speech 829) memorized speech 830) paralanguage 831) pronunciation 832) sincerity 833) speech A) a speaker's apparent natural behavior at the time of delivery B) speaking words clearly C) gives meaning to the words in a speech D) prepared, practiced, and in a conversational style E) delivered from a prepared speech F) the number of words spoken in a certain amount of time G) manuscript speech committed to memory H) "spur of the moment" delivery I) caring about the topic, presentation, and the audience J) cooperative act between the speaker and the audience K) speaking words correctly
When it comes to eye contact, the bobber
a. only looks at one or two audience members. b. looks up and down rhythmically from notes to audience. c. looks over the heads of the audience. d. only focuses on one side of the room and ignores the other.
Business to business advertising is the same as B to C because
a. Companies don’t buy products and services, people do b. You can’t ignore the campaign elements since the brand will have a longer shelf life than the advertising c. You should always avoid long copy, because no one likes to read anymore d. Ad budgets are comparable with emphasis on immediate response