Macroediting _________
A) is a sentence-by-sentence double-check of accuracy, spelling, and grammar
B) challenges the meaning, organization, and format of a document
C) is the final step in the writing process
D) A and C
E) B and C
Answer: B
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Andrea wants to include a summary of the tips for better testtaking in her workshop for new students. What type of
presentation aid would meet Andrea's needs? a. A photograph b. A drawing c. A graph d. A text chart e. A pie chart
When a photograph does not have any interesting elements at the power points, the reporter should ______.
A. publish the shot as is B. use the caption to create more excitement C. crop the shot D. rewrite the story to avoid using the shot
A station is considering purchasing a half-hour off-network sitcom cut for six commercial minutes and sold
for six runs over four years. Which of the following is NOT TRUE? a. The net net of the program estimates its revenue potential over the life of the show. b. The program's ratings will tend to weaken as episodes are repeated. c. Most stations use an 80 percent sellout rate in their calculations to be conservative. d. The advantage the station programmer has in negotiations is that the program syndicator usually lacks the data to calculate the amount a station can pay per episode for a particular show run in a particular time period. e. Station programmers typically figure in three expenses in calculating how much the station can pay for a program: program purchase cost, operating expense, and profit.
What are the challenges to ethical behavior?
What will be an ideal response?