A station is considering purchasing a half-hour off-network sitcom cut for six commercial minutes and sold

for six runs over four years. Which of the following is NOT TRUE?

a. The net net of the program estimates its revenue potential over the life of the show.
b. The program's ratings will tend to weaken as episodes are repeated.
c. Most stations use an 80 percent sellout rate in their calculations to be conservative.
d. The advantage the station programmer has in negotiations is that the program syndicator usually lacks
the data to calculate the amount a station can pay per episode for a particular show run in a
particular time period.
e. Station programmers typically figure in three expenses in calculating how much the station can pay for a program: program purchase cost, operating expense, and profit.


d

Communication & Mass Media

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What is the most crucial component of a news story?

a. quotations b. grammar c. impact d. length

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If a researcher is interested in learning how power impacts outcomes like job satisfaction and performance, he or she is using a ________ approach.

A. radical-critical B. hegemonic C. traditional D. symbological

Communication & Mass Media

Which claim in the example suggests inherency?

(a) I (b) II (c) III (d) IV

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Which of the following is not true about Nickelodeons?

a. They were air conditioned. b. Their audiences came from the professional and upper classes. c. They showed full length (over 90 minutes) movies. d. None of the above

Communication & Mass Media