Crisco is an all-vegetable shortening that helps cooks around the globe create better-tasting meals for their families. The company is part of Procter & Gamble and Crisco was developed in 1911. They released their first print advertisement in 1912 and focused on how Crisco could be used as a replacement to lard and butter. Crisco is still a dominant brand today, and many families have the familiar blue tub of Crisco in their pantry as well as a container of liquid vegetable oil to use when cooking. Crisco believes its market is _______, where individuals have similar needs for the product. It therefore utilizes a _________ targeting strategy as it can incorporate a single marketing mix and direct it at the entire market for its products.

A. homogeneous; undifferentiated
B. heterogeneous; undifferentiated
C. homogeneous; differentiated
D. heterogeneous; differentiated


Answer: A

Business

You might also like to view...

Identify the following activities, performed on a manufactured product, as value-adding (V) or nonvalue-adding (NV). _____

a. Receiving _____ b. Storing raw materials _____ c. Moving materials _____ d. Working on product _____ e. Painting product _____ f. Packing and shipping _____ g. Engineering design of product _____ h. Storing finished goods

Business

Which of the following courts are considered as the federal court system's intermediate appellate courts?

A) the U.S. Courts of Appeals for Veterans Claims B) the U.S. courts of appeals C) the U.S. district courts D) the U.S. courts of federal claims

Business

During negotiations, discussing and agreeing upon the substantive issues underlying the negotiation should be discussed first. Then, once these issues are resolved, the parties can discuss the process by which a fair agreement will be reached

Indicate whether the statement is true or false.

Business

A lead capacity strategy has the advantage of:

A) a reduced risk of overbuilding. B) greater productivity due to high utilization levels. C) ensuring adequate capacity during all types of growth. D) the ability to put off large investments as long as possible.

Business