Match each term with the correct statement below.
a. quality
b. primary data
c. secondary data
d. consumption chain
e. marketing mix
f. psychographic segmentation
g. demographic segmentation
h. product segmentation
1. Dividing the market according to volume of use or brand loyalty
2. Dividing the market according to personality or attitudes
3. Dividing the market according to sex or age
4. Using data that has been gathered previously
5. The totality of features and characteristics of a good or service that impact on the ability to satisfy needs
1. H) product segmentation
2. F) psychographic segmentation
3. G) demographic segmentation
4. C) secondary data
5. A) quality
You might also like to view...
Fatalities or hospitalizations of more than three employees are known as:
A. accidents B. catastrophe C. culpability D. imminent danger E. upheaval
Which of the following is the ultimate purpose of marketing activities?
a. selling products b. bringing about exchanges between buyers and sellers c. advertising products and services d. distributing products and services e. finding out what consumers want
If the media are so powerful in forming public opinion, why has there been a negative reaction to both the Scottish Sun and the BBC?
What will be an ideal response?
The _____ summarizes the financial results of a firm's operations over a given period of time.
A. balance sheet B. income statement C. statement of cash flows D. statement of stockholders' equity