Marketers commonly refer to any good, service, idea, or personality to which public relations can be applied as ________
A) product
B) place
C) public
D) promotion
E) positioning
A
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The growing number of Web sites and blogs devoted to excessive weight loss illustrates the problem of bulimia and group dieting
Indicate whether the statement is true or false
Which approach to developing a marketing communications budget is often viewed as being the most effective?
A) objective and task B) percentage of sales C) what we can afford D) payout planning
Sawaddee Enterprises began the year with total assets of $450,000 and total liabilities of $230,000 . If Sawaddee total liabilities increased by $31,000 and its owners' equity decreased by $53,000 during the year, what was the amount of its total assets at the end of the year?
a. $472,000 b. $242,000 c. $198,000 d. $428,000
Multiples of EPS to value firms are referred to as
a. ROA b. price-earnings ratios c. ROCE d. Weighted average number of common shares outstanding