?Over?estimation of the required level of assets will 1. cause the firm to acquire excess finance 2. reduce the firm's profitability 3. increase the firm's equity
A. ?1 and 2
B. ?1 and 3
C. ?2 and 3
D. ?1, 2, and 3
Answer: A
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In which of the following circumstances is an organization likely to engage in full partnerships with key consumers?
A) when the market has few customers and high margins B) when the market has a huge number of customers C) when the firm has a frequency marketing program D) when the firm has a large number of low-margin customers E) when the firm has few marketing resources at its disposal
The evaluation and interpretation of financial statements and related performance measures is called technical analysis
Indicate whether the statement is true or false
In advertising, ________ is a legal tactic, while ________ is not legal
A) puffery; an exaggerated claim B) an exaggerated claim; puffery C) bait-and-switch; puffery D) an exaggerated claim; bait-and-switch E) corporate social responsibility; social marketing
As a consultant, the salesperson asks a series of focused SPIN questions during calls
Through these questions, the rep helps the customer manager uncover _______ requirements, which are vaguely defined areas of discontent, dissatisfaction, and discomfort with current operations, a. implied b. explicit c. situation d. problem