Match the following

A. A plan of action that requires a firm to hold down its costs so that it can compete by charging lower prices and still make a profit
B. A plan of action that isolates an enterprise from competitors and other market forces by targeting a restricted market segment
C. The broad environment, encompassing factors that influence most businesses in a society
D. The environment that includes factors that directly impact a given firm and all of its competitors
E. An assessment that catalogs the startup's sources of potential strengths
F. Those organizational resources that are invisible and difficult to assess
G. Startup ideas centered around providing customers with new or improved products or services
H.
I. Startup ideas involving new or relatively new technology, centered around providing customers with a new product


A. cost-based strategy
B. focus strategy
C. general environment
D. industry environment
E. inside-out analysis
F. intangible resources
G. new benefit ideas
H. new market ideas
I. new technology ideas

Business

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