How many “sweeps months” occur during the year for television ratings?

a) One
b) Two
c) Four
d) Six


Answer: C

Communication & Mass Media

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Mikala often takes the minutes of the meetings; Gary often asks others to contribute new ideas;

Keri offers pros and cons about the suggested solutions. All of these would be examples of ________. A) individual roles B) procedural roles C) social roles D) task roles

Communication & Mass Media

Brainstorming is a method of generating ideas without evaluation

Indicate whether the statement is true or false

Communication & Mass Media

It is most effective to prepare the ________ of the speech first

Fill in the blanks with correct word

Communication & Mass Media

The ________ department is typically headed by an account executive, who serves as liaison between agency and client, keeping communication flowing between the two and heading the team of specialists assigned by the agency to the client.

A. creative B. account management C. administration D. account relations

Communication & Mass Media