Individuals who benefit without paying are called ______.
A. consumers
B. free riders
C. externalities
D. resource leeches
B. free riders
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Which of the situations mentioned below is not suitable for online focus groups?
A) highly emotional issues B) companies that use the Internet to sell products or services and want to either gain market share or gather intelligence C) corporations that want to gather feedback on workplace issues like downsizing, job changes, and diversity D) none of the above
Suppose a researcher is interested in obtaining consumer perceptions of automobiles, the choice of the number and specific brands or stimuli to be included in the MDS analysis should be based on the statement of the marketing research problem and
theory only. The researcher should not bias the research by also using his judgment to determine what should be included in the analysis. Indicate whether the statement is true or false
A histogram ______.
a. is similar to a scatter diagram b. shows the frequency of occurrences of values c. is also referred to as a heat map d. has been replaced by pie charts
With respect to health information, the ________ includes strict provisions to safeguard employee privacy.
A. Public and Health Service Act B. Health Insurance Portability and Accountability Act (HIPAA) C. Employee Retirement Income Security Act (ERISA) D. Health Care Freedom Act