Competitive intelligence specifies how and when data will be gathered, what data is relevant, and how the data will be analyzed to solve a marketing research problem
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Competitive intelligence (CI) refers to a system that helps managers assess their competitors and vendors in order to become more efficient and effective competitors. Intelligence is analyzed information. It becomes decision-making intelligence when it has implications for an organization.
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Many of the fast food operations are entering markets in Middle Eastern countries. In the United States, breakfast items are very popular and are responsible for a majority of the profit from sales, primarily from drive-in customers
However, to their dismay, managers found that there was practically no demand for breakfast items. Firstly, due to hot weather conditions, people sleep late and wake up late. Secondly, they do not eat burgers, and sausage or bacon is prohibited. Also, drive-in business is not popular since people go to work at different periods of time. Explain the reasons why these facts were not discovered by marketing research.
The description of each table structure and types of fields become part of a(n) _____, which is a repository of information about the data and their organization.
Fill in the blank(s) with the appropriate word(s).
Apart from Amazon, the top online retail firms in terms of online sales are all primarily ________ firms.
A. manufacturer-direct B. omni-channel C. web-only D. catalog merchant
Which category would a flexible and externally focused company be called on the competing values framework? Describe and give an example of this type of company.
What will be an ideal response?