Which component of a video script includes an announcer speaking or a quote from someone being interviewed?
a. A-roll
b. B-roll
c. CU
d. SOT
A
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When a persuaders is perceived as having a similar attitudes to those of the message receiver which of the following is true:
a. the persuasive effect is increased b. the receive is more likely to like the speaker c. The speaker is perceived as being more credible d. the speaker is perceived as being more trustworthy
Which of the following final speech preparations does the book recommend?
A. The night before the speech, use positive imagery. B. The night before the speech, create visual aids. C. Avoid practicing in front of a mirror. D. Avoid practicing the speech out loud.
William Randolph Hearst:
a. unlike Joseph Pulitzer, he was more of an innovator than imitator b. was more intellectual in his editorial content than Joseph Pulitzer c. adopted Joseph Pulitzer's ideas wholesale d. appeared to advocate a more democratic stand than Joseph Pulitzer e.was not as wealthy as Pulitzer
Which of the following is a criticism of the 360-degree approach to performance reviews?
A. Employees are unable to read, hear, and discuss data that provide documentation for dealing with performance reviews. B. The use of multisource feedback for employee development creates inefficiencies in organizations that use a goal-setting process from the top down. C. The use of untrained staff with little experience in important areas lead to deficient data on performance. D. Questionnaires and interview fail to provide objective data and feedback necessary for employee improvement.