Elton snapped at a waitress when she delivered the wrong entrée. He attributed this negative behavior to the waitress’s mistake, an external cause, rather than to his own personality. This is an example of _____

a. overattribution
b. cognitive representation
c. labeling
d. self-serving bias


Answer: d

Communication & Mass Media

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Answer the following statements true (T) or false (F)

According to your textbook, if you're unable to answer a question from your audience about how you organized your speech, you're not living up to the requirements of public persuasion.

Communication & Mass Media

The identification of program ________isthe most important prerequisite for the evaluation and measurement processes of a campaign plan

a. objectives b. exposures c. communications d. strategies

Communication & Mass Media

If someone looks up the legal term res ipsa loquitur, they will find the _________ meaning, “the thing speaks for itself.”

a. connotative b. denotative c. cultural d. idiomatic

Communication & Mass Media

Conservative Rush Limbaugh, libertarian Dennis Miller, and liberal Rachel Maddow are all examples of current and former talk ________ moderators.

A. film B. radio C. newspaper D. television

Communication & Mass Media