An example of an instrumental value that is important to managers is
A. self-esteem.
B. a sense of accomplishment.
C. social recognition.
D. freedom.
E. responsibility.
Answer: E
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All of the following are output-related sales objectives EXCEPT:
A. number of new customers B. dollar sales C. profit D. unit sales E. number of sales calls
Decisions about entering into joint ventures and licensing agreements or acquiring other firms are examples of
A) arenas. B) staging. C) vehicles. D) differentiators. E) connectors.
_______ is (are) the process of understanding, creating, and delivering value to targeted business markets and customers
a. Business market management b. Business market c. Business marketing d. Customer value in business markets
Which of the following was likely an effect of the unification of European markets?
A. Many of the taxes and rules that had limited trade among member countries of the European Union were eliminated. B. The need to adjust strategies to reach submarkets of European consumers disappeared. C. Consumer prices rose and job opportunities became limited. D. The unification complicated inter-European commerce and trade directly. E. Firms operating in Europe had more difficulty obtaining access to large markets.