Pam certified a statement prepared by John, her employee, without checking John's work. He was never known to be anything but diligent and his integrity had never been questioned. The audit contained gross misstatements. Pam defends a suit against her claiming "due diligence." She will:

a. succeed, since she had no reason to believe her employee would lie.
b. succeed, because a reasonable person would have inquired further.
c. fail, because due diligence requires reasonable investigation.
d. fail, because she is automatically liable for her employee's act.


c

Business

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Which of the following statements best describes a customer lifetime value (CLV)?

A. CLV is an assessment of how many valued customers shop with a retailer. B. CLV is a numerical value of how much a "best customer" shops. C. CLV is what a customer contributes to a retailer's profits over his or her entire relationship with the retailer. D. CLV is the value placed upon a retailer by a consumer. E. CLV is what retailers use to rate the value of guaranteed merchandise.

Business

The students of a university criticize the institution because all the decisions regarding events and fests are made by the dean and the students have to turn to him to make even small decisions. Here, the students criticize the university because it relies on _____

Fill in the blank(s) with the appropriate word(s).

Business

A standardized service firm is one that:

A) collects information that is made available to multiple subscribers B) specializes in collecting data C) offers a variety of research services tailored to meet the client's need D) specializes in providing services online E) provides syndicated marketing research services

Business

________ strategies introduce a firm's current products into new markets

A) Diversification B) Market penetration C) Market development D) Product development E) Cash cow

Business